As a nonprofit, your website is critical for reaching your target audience and achieving your mission. However, it’s easy to make mistakes that can undermine the effectiveness of your site and detract from your overall message. In this article, we’ll explore the top five mistakes nonprofits make on their websites and what you can do to avoid them.
1. Poor Navigation
Visitors will likely leave and never return if your website is difficult to navigate. Make sure your navigation is clear and intuitive and that users can easily find the information they seek.
The Fix
- Conduct a thorough review of your website’s navigation structure to ensure it is clear and intuitive.
- Use headings, subheadings, and clear labeling to help users quickly find what they are looking for.
- Consider using a drop-down menu or other navigation aids to help users find the information they need.
- Test your navigation with real users to get feedback and improve as needed.
2. Outdated Content
Regularly updating your website is essential to keep your visitors engaged and informed. Ensure you keep your content current and relevant, and consider using a content management system to help you keep track of updates.
The Fix
- Establish a content calendar and stick to a regular schedule of updates.
- Make sure your content is current and relevant to your target audience.
- Use a content management system (CMS) to help you manage and track updates to your website.
- Encourage staff and volunteers to contribute fresh content on a regular basis.
3. Lack of Mobile Optimization
With the majority of internet traffic now coming from mobile devices, it’s essential that your website is optimized for smaller screens. Keep your website responsive and easy to use on various devices.
The Fix
- Ensure your website is built using responsive design techniques that adjust the layout to fit different screen sizes.
- Test your website on various mobile devices to ensure it is easy to use and navigate.
- Consider using a mobile-first design approach to prioritize the mobile experience.
- Use large, easily-tappable buttons and other design elements to make your website easy to use on a mobile device.
4. Unclear Calls to Action
Your website should have a clear purpose and make it easy for visitors to take action. Whether you want them to donate, sign up for a newsletter, or volunteer, make sure your calls to action are prominent and easy to understand.
The Fix
- Make sure your website has a clear purpose and that it is easy for visitors to take action.
- Use prominent, attention-grabbing calls to action, such as “Donate Now” or “Sign Up.”
- Make sure your calls to action are easy to understand and that users know exactly what they are signing up for.
- Test your calls to action with real users to get feedback and make improvements as needed.
5. Poor Design and Aesthetics
A well-designed website can go a long way in building trust and credibility with your visitors. Make sure your website is visually appealing and consistent with your brand.
The Fix
- Conduct a thorough review of your website’s design to ensure it is visually appealing and consistent with your brand.
- Use high-quality images and graphics to add visual interest and engage visitors.
- Make sure your website’s layout is clean and uncluttered, with plenty of white space.
- Consider hiring a professional web designer to help you create an attractive and effective website.
By avoiding these common mistakes, you can create a website that effectively supports your mission and engages your target audience. Remember, your website is essential for reaching your goals and building your brand, so take the time to get it right.