The Power of Employee Advocacy
Purpose-driven businesses and nonprofits always strive to make a greater impact, and to promote their brand, products, and services is a crucial part of that effort. Employee advocacy programs are a strategy that is becoming increasingly popular and can provide...
How to Effectively Communicate Your Social Impact Story
As a business, your social impact story is integral to who you are. It’s the story of your positive impact on society and the environment and what sets you apart from your competition. But how do you effectively communicate your social impact story to your...
Creating a Culture of Social Responsibility within Your Organization
As consumers become more socially and environmentally conscious, they are increasingly expecting companies to take a stand on important issues and operate socially responsibly. In fact, a Nielsen study found that 66% of consumers are willing to pay more for products...
The Importance of Measuring Social Impact
In business, it’s easy to focus solely on financial metrics such as profits and shareholder value. However, in recent years there has been a growing recognition of the importance of measuring and improving the social impact of companies and organizations. Why...