DJK Consulting is proud to launch the Empower Mentor program, a year-long training program for nonprofits that aims to equip organizations with the skills to manage their social media. The program consists of monthly training sessions covering a wide range of topics related to nonprofit marketing. The program is designed as a group exercise involving all leadership staff members at the participating organization.

The program provides training on the various aspects of nonprofit marketing. It supports services that will help take an organization’s marketing plan from incubation to acceleration and, eventually, the pacing stage. This allows the organization to learn and envision the necessary scale they can achieve by continuing the practices taught throughout the program.

The training sessions are as follows:

  1. Introduction to Nonprofit Marketing: Learn the basic principles of nonprofit marketing and how to navigate nonprofits’ unique challenges in getting their message out.
  2. Defining Your Nonprofit’s Brand and Message: Understand how to define your nonprofit’s brand and message to connect with your target audience.
  3. Developing a Marketing Plan: Create a comprehensive marketing plan that includes goals, target audience, messaging, and tactics.
  4. Effective Storytelling for Nonprofits: Learn how to use storytelling to connect with your audience and inspire action.
  5. Maximizing Social Media for Nonprofit Marketing: Understand how to use social media effectively to reach and engage with your target audience.
  6. Email Marketing for Nonprofits: Learn how to use email marketing to build relationships with donors, supporters, and potential donors.
  7. Content Marketing for Nonprofits: Create valuable and relevant content to attract and engage your target audience.
  8. Fundraising and Donor Marketing: Develop a fundraising strategy and learn how to use marketing to engage and retain donors.
  9. Event Marketing for Nonprofits: Create and promote events that engage and inspire the community.
  10. Online Advertising for Nonprofits: Learn how to use online advertising to reach new audiences and generate leads.
  11. Measuring and Analyzing Marketing Results: Track the success of your marketing efforts and make data-driven decisions.
  12. Graduation: Managing Your Nonprofit’s Marketing Efforts: Leave the program with the tools and knowledge needed to manage your marketing efforts.

By the end of the program, participants will have a comprehensive understanding of nonprofit marketing and the skills needed to manage their marketing efforts. We are excited to offer this opportunity for nonprofits to improve their marketing skills and strategies!